Tuesday, October 8th from 9am - 10pm
Special Introductory Rate! $15
The idea of the influencer, a trusted person with access to large audiences who could be your potential customers, is a relatively new concept. This person could be an independent journalist, a blogger, a social media star, or all of the above. Regardless of who they are, they’ve helped shift the landscape in marketing and PR, and connecting with them can serve as an exciting and effective extension of your marketing efforts. This class focuses on influencer marketing: how to discover, evaluate, and connect with influencers, establishing effective outreach to them, ideas and real-life examples of creating collaborations that benefit both you and them, and how to build on-going relationships and advocacy with them.
This class is taught by Nicholas Dekker.
Nick and Beth Dekker met in their college theatre company almost 20 years ago. Between the two of them, they’ve got five degrees, two kids, and one lazy Yellow Lab. Nick’s has worked as a university lecturer, arts administrator, and food/travel writer, while Beth has managed small businesses and served as a tourism director. In 2007, with four of their college friends, they found Wild Goose Creative, a non-profit arts company that hosted exhibitions, performances, workshops, storytelling, concerts, and everything in-between. Over the years, the blog has become a family adventure, as they to explore the hidden gems wherever travel, to be tourists in their hometown, and to instill a love of exploration in their boys. Nick and Beth have become passionate about helping people start and develop small businesses, learn to market themselves, and learn how to successfully collaborate with media of all types.